Paid ads management for insulation contractors who want quote visits on the calendar
Paid ads management is the paid sheet of the stack: campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), built around the attic, wall, crawlspace and spray foam work your crew wants more of. We build and tend them. The accounts and the budget are yours.
What paid ads are for when your crew installs insulation
Bought clicks cover the stretch between today and the day your town pages and Maps pin have settled in. A homeowner who types spray foam insulation contractor
and meets your crew in the ad slot is a homeowner who has already decided to hire someone. That is the searcher we build around.
The searcher we leave out is the one weighing a do-it-yourself job. Kit and do-it-yourself searches fill the keyword data for this trade, and they never become quote visits. We block them in the account, and says so before any budget is spent.
The paid sheet is one layer of the stack. They work well beside the lead generation work for insulation crews, which is where calls and forms get counted.
Five pieces of the paid sheet for an insulation crew
- Structure
A campaign for each install job your crew wants
An attic job, a wall cavity job and a crawlspace job do not share a campaign. Each gets its own ads and its own page to land on, so the wording matches the install the homeowner has in mind.
- Filtering
A filter that keeps do-it-yourself and kit searches out
We add blocking terms at the start and again whenever the search report shows a new one slipping in. The filter is checked against real searches every month.
- Tracking
Call and form tracking for every quote request
Before a click is bought we set up tracking so a call from an ad and a form from an ad are counted apart. The limits of that tracking are explained to you in plain words.
- Budget
An ad budget that lives in your own platform accounts
You own each account and each platform bills you for the clicks. We never touch the money; we only decide, with you, where in the account it is pointed.
- Platforms
One, two or three platforms for your service-area towns
A crew can start with one platform and add others as the towns on its map grow. Search on Google Ads or Bing Ads (Microsoft Advertising) reaches homeowners looking now; Meta Ads (Facebook and Instagram) reaches them through job photos.
Four stages of laying the paid sheet for an attic and wall crew
Scope the paid sheet around your job mix
We ask which installs your crew wants more of, which towns it drives to and which jobs it turns down. The list becomes the structure of the account.
Set up the campaigns, then wire the tracking
Campaigns, ads and landing pages go together, and the call and form tracking is tested before the account is switched on for the crew's towns.
Block the wrong searches as they appear
The search report shows what people actually typed. Anything that reads like a kit, a rental or a do-it-yourself job is added to the block list for the crew's account.
Read the month with the owner
A written look back lists what was changed in the campaigns and which calls and forms the tracking recorded. It says what we saw, and it suggests the next change without promising what follows.
What an insulation owner needs on hand before paid ads start
- The list of towns your crew drives to, and the ones it turns down
- The install jobs, such as attic or spray foam, that you want more of
- A few photos from your own install days, with the customer's consent
- The ad accounts in your name, or our help to open them in your name
- A say in which wording about your crew and its work goes into the ads
How paid ads and the search sheets share one insulation crew's calendar
A crew that runs only ads has to keep buying every quote visit. A crew with town and job pages down gets some of those visits from search without a bid. The two sheets do different work, and our page on Google Ads management for insulation crews shows how search ads fit the first of them.
Bing and Meta each have their own world. Read about Bing Ads for insulation contractors if your homeowners search there, and about Meta Ads for attic and wall crews if your strongest pictures are job photos. Every ad plan appears on the insulation contractor pricing page, with ad spend billed to you by the platforms.
Paid ads plans for an insulation crew: one, two or three platforms
One ad platform
$895 a month
One ad account built and tended by us: the right starting point when you want to test paid clicks for one kind of job.
- Pick one, and we run it: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaign build and call tracking before any budget is spent
- Wrong searches or audiences blocked as they show up in the account
- A written look back at the month, with the next change we suggest
Two ad platforms
$1,595 a month
Two ad accounts run in step, so a job type can be reached by search and by social at once.
- Two accounts from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run side by side
- Campaign build and call tracking in each account
- Unwanted searches and audiences blocked in both accounts
- One written look back at the month covering both platforms together
Three ad platforms
$2,295 a month
All three ad accounts gathered in one place, planned together so the budget lands where your crew wants calls.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running
- Campaign build and call tracking across the three accounts
- Searches and audiences blocked on every platform as they surface
- A single written look back at the month, weighing the three against each other
Ad spend is separate and goes straight to each ad platform. The two plan families are priced apart, so a company can take either one or both.
Paid ads questions from attic and spray foam crew owners
Which ad platform should a small insulation crew pick first?
Most start where homeowners already type their searches, which is Google Ads. Whether a second platform adds anything depends on your towns and your job photos, and we talk that through on the call before suggesting it.
Can the ads be kept to the towns my crew actually drives to?
Yes. Campaigns are aimed at the towns on your service-area list. If a town does not belong to your crew's map, it stays out of the account.
Do the ads for an insulation contractor promise a number of calls?
No. The platforms decide who sees an ad and the homeowner decides whether to call. We promise the build, the tracking, the filter and the written look back each month.
Who owns the ad accounts if an insulation company leaves?
You do, from the start. The accounts are in your name and the budget is billed to you, so stopping our plan does not touch them or the campaign history inside.
Tell us which installs your crew wants the paid sheet to chase
Write a line about the towns and job types you want more of, or pick a call slot on the form and Ross Cohen, our CEO, will phone you then.
Which towns and install types should get more sheets?
Name the towns on your service map where the calendar feels thin and the kinds of installs you want more of: attic, wall, crawlspace, spray foam or removal. A few lines are plenty, and any customer names or home addresses should stay out of them.
Ready to lay the first sheet?
Pick a slot on the call calendar. When that hour arrives, Ross Cohen, our CEO, rings you to work out which layers your company needs.
The ticked sheet below only pictures how the work is organised. It forecasts nothing.