Review management for insulation contractors
Review management for an insulation contractor starts on install day. The crew finishes the attic, the rig goes back on the truck, and that is the moment a customer is most able to say what the visit and the work were like. Most crews let it pass.
We set up a short routine for asking, for replying and for keeping your Maps listing in use, and we draft the words for you to approve. We never write a review, never buy one and never choose who gets asked.
The ask: a routine that follows the install day
Finish the attic or wall job, then ask before the rig leaves
The crew lead mentions at the end of install day that a short review would help, and says where to find the form. The ask is the same for every job.
Send the direct link to the Maps listing
A short message with the direct link to your Google review form goes out, either from you or from a draft we write for you to send. A card on the truck with the link works for jobs where texting is awkward.
Ask every attic and wall customer, not only the happy ones
We do not screen who is asked. A crew that asks only after jobs that went smoothly produces a listing that reads oddly, and we leave that choice out of the routine.
Reply to each install-day review in the same week
We draft a reply for each review on your listing. You read it, change it and approve it before it is posted.
Read the pile of install-day reviews once a month
We list the job types and towns that come up in your reviews and note which ones your site does not yet name, so the proof sheet and the job sheets agree.
What a listing full of install-day reviews does for an attic crew
A homeowner choosing between two insulation crews on a map has little to compare except what is written there. Recent reviews that mention a job type and a town give that homeowner something concrete to read, and they show the listing is in use.
That is all we claim. We do not say reviews move a listing up the map or bring in a number of calls, because we cannot see inside that decision. Review management is one sheet in the stack, the proof sheet, and it sits beside the listing sheet and the town sheet covered on the local SEO page for insulation crews.
Five jobs review management does around your crew's listing
- Ask
Install-day ask card
A short script for the crew lead and a card for the truck, both ending with the direct link to your listing.
- Reply
Reply drafts for attic and wall jobs
A draft for every new review, written in your voice. It thanks the customer, names the job type in plain words and leaves out street addresses and customer names.
- Hard ones
Plain answers for a hard review
When a review is unhappy, the draft states the facts calmly, invites the customer to call you, and does not argue in public. You decide what goes out.
- Maps
Listing activity routine
We keep the listing in use between reviews by adding photos from your install days, with the job type and town in the caption, as you supply them.
- Notes
Monthly review notes for the owner
A short read of what customers mention: job types, towns, the quote visit. The notes go back into your job pages where a job or a town is missing.
Where an insulation crew's reviews come from and what we do with each
| Moment in the install crew's week | What the customer can speak to | What our routine does there |
|---|---|---|
| Quote visit or inspection visit | How the visit went and how the scope was explained. | Gives your crew a line about asking at the end of the job, not at the visit. |
| Install day, rig on site | The crew's work in the attic or wall cavity, and how the day ran. | The ask happens before the crew leaves and the link goes out before the truck pulls away. |
| The weeks before the first cold snap | A busier calendar means more installs and more chances to ask. | The routine stays the same size, so it does not slip when the schedule fills. |
| Removal and replacement jobs | A bigger job with more steps, which customers often describe at length. | The reply draft names the job type and thanks the customer without detail about the building. |
| A month later | Whether anything was missed at the install. | A follow-up message is drafted for you to send if you choose to. |
Two myths about reviews and the insulation business
Said over a tailgateAn insulation company can ask only the customers it is sure will be happy.
What the scope sheet showsA routine that screens who is asked is a screen, not review management. We write the ask the same way for every install day and we do not filter.
Said over a tailgateA marketer can just add reviews to a new attic crew's listing.
What the scope sheet showsA review that did not come from a customer is not something we write or buy. A new listing builds up one install day at a time.
What we never do with an insulation crew's reviews
No fake reviews, no purchased ones, no swap of money or gifts for a review, and no replies that name a customer or a street. Those are our rules and they are in writing in this page, so you can hold us to them.
We also leave what a review says about the job alone. If a customer mentions a result of the work, that is theirs to say, and we do not repeat or promote it on your site as a claim of our own. Anything you would like to say yourself about the work, you word.
Review management is part of the monthly plans on the pricing page for attic and wall crews, billed monthly, with nothing charged to begin and no contract to sign.
Six things your install crew sets up for review management
- Access to your Maps listing, given to us so that we can read reviews and, if you choose, post the replies you approve.
- One crew lead on each rig who makes the ask at the end of install day.
- A short message you are happy to send after a job, with the direct link to your review form.
- A decision on who reads and approves reply drafts, and how soon.
- Job photos from your own installs, with street addresses and customer names left out.
- A plan for what the crew does when an attic job goes wrong, so a reply is never written in anger.
Questions about review management from insulation owners
Do you write reviews for an insulation crew?
No. A review comes from a customer who had the job done. We write the ask, the reply drafts and the notes, and nothing that stands in for a customer's own words.
What does the crew say to a customer after install day?
Something short and the same every time: thanks for having the crew in, and a review on the listing would help, with the link. We draft the lines, and you change them until they sound like your lead installer.
Who posts the replies on my Maps listing?
Nothing is posted without your approval. If you give us access to the listing, we can post replies you have approved. If you prefer, you post them yourself from our drafts.
How do you handle a bad review of an attic job?
We draft a short, calm reply and invite the customer to talk to you directly. You decide whether it goes out and what it says about the job. We do not argue the facts in public.
Send a note about the install days your crew wants reviews from
Tell us how many rigs you run and which towns you cover, and we will outline the ask for your crew leads. You can also pick a call slot on the form, and Ross Cohen phones you at that time.
Which towns and install types should get more sheets?
Name the towns on your service map where the calendar feels thin and the kinds of installs you want more of: attic, wall, crawlspace, spray foam or removal. A few lines are plenty, and any customer names or home addresses should stay out of them.
Ready to lay the first sheet?
Pick a slot on the call calendar. When that hour arrives, Ross Cohen, our CEO, rings you to work out which layers your company needs.
The ticked sheet below only pictures how the work is organised. It forecasts nothing.